Text message marketing is the perfect way for golf courses to stay in touch with loyal players, providing convenient notifications and promotions targeted at driving them to the course and/or pro shop. You can build more powerful relationships with existing customers, while building a direct connection with new and interested golfers, to get them all playing and shopping more. You’ll see a great increase in customer retention and return rates, as well as average revenue per golfer, as you raise awareness of product and service offerings through text communication. Text message communication provide great value to course and facility users, while encouraging revenue growth and customer loyalty, and providing an outlet for notification of course conditions and availability. In such a competitive, recreational industry, it is crucial for golf courses to use all the communication tools available to build customer loyalty and retention. If you’re missing text messaging, you’re missing the most effective means to communicate directly with you most targeted and loyal customers when they are active, mobile, and most likely to respond.
With a little creativity, you can create a wide array of text-based programs that will drive initial enrollment, as well as ongoing engagement. Structure targeted offers and promotions, league communications, event and tournament notifications, tee time openings and reminders, and much more.
Here’s how text message marketing can work for your golf courses:
- Get course users to join your mobile loyalty program with a call to action, maybe even a discount, like “Text ‘KEYWORD’ to 37020 to receive half off 1 cart rental!
- Send promotional offers to your mobile subscribers to increase business during slow days or off times.
- Distribute early bird/late evening specials to your favorite loyalty members.
- Have mobile contests or daily/weekly trivia contests for a free bucket of balls at the driving range, or discounted services at the pro shop to encourage future business off the course.
- Provide tee time availability updates to fill cancellations, or offer limited time discounts for immediate action on last minute openings.
- Announce special events and instructor lessons by easily broadcasting your message to an already interested client base
- Send tee time reminders so busy individuals don’t miss valuable leisure time. This is a great way to create a valuable guest experience.
There are plenty of other methods to increase customer loyalty and awareness through text messaging, and we’d be happy to help you design a program specific to your needs.
Contact us today to learn more about how txtENGAGE can help you improve your customer relationships and drive revenue through mobile communication.